About us


THE STORY
Ever since Kathy Williams was taught to hand stitch by her grandmother at seven years old she has felt an affinity with textiles. Fast forward 50 years and a lifetime obsession with colour, fibre and creativity has led Kathy to the evolution of slow fashion brand Because of Nature and ultimately the creation of The Elemental Collection - a 100% compostable, naturally dyed capsule range of contemporary Khadi clothing. 



OUR ETHOS
At Because of Nature we have a passion for promoting circular fashion and have seen first-hand the impact sustainable practices can have on many people’s lives by promoting and facilitating women’s empowerment in rural India through ancient textile practices. To date 30% of all profits from Because of Nature have been fed into the development of The Happy Hands Project in India. We will continue to donate 30% of our profits with the expectation that once the women of the project have achieved a standard of skill relevant to running a slow fashion business they will be gifted the label.